Research
April 2, 2015
Who is the affluent Asian consumer? Image courtesy of Gucci
By Sarah Jones
While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.
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","iv":"14116a588f506b9e527a865eacb4f2dd","s":"2d40e37662c2b212"}
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