The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"dd9b9295b5c8d9a0001cc92422294d0d","s":"7f0d3c9f655ca282"}