Columns
July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"cb235ddb26ff87fc3b4cce83d1ef10ab","s":"b84dc8e714e8854b"}
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