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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"6b3ff113e97ff8ef8e31f80d45532c74","s":"8370cd266f90e7df"}
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