Columns
July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
{"ct":"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","iv":"4069173e718841cf991904e08d0d0d9a","s":"65e99afe065e6ffe"}
Share your thoughts. Click here