Research
March 18, 2016
Photo courtesy of Bloomingdale's
By Sarah Jones
Email marketing is a cost-effective way to communicate with customers, but retailers may need to rethink their messaging strategy to get the most out of their campaigns, according to a new study by First Insight.
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