Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"a63448bf7eb40792dd9584f28ebd70a8","s":"fbe5cf3f182d276d"}
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