Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"b186de66231fa82da106f77c53c26ac8","s":"dee289cfdaba454a"}
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