Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"7f170edf4dc96383ae5d5892768c94e9","s":"a0782d48a5f5e7f2"}
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