Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"89d2ba24a5bac63147a20bac929778e0","s":"af04d67c1b1fd0d5"}
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