Luxury marketers' mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience, according to the 2012-13 Social Media Guide for Luxury Brands.
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","iv":"b21efc318d4d2588bfdffc1f8dfeb861","s":"1bcde20ffdc87573"}