Research
August 7, 2015
Image courtesy of Bloomingdale's
By Sarah Jones
Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners.
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","iv":"7ba303970422056486472bd08ef02977","s":"441665b71b47af4c"}
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