Research
August 7, 2015
Image courtesy of Bloomingdale's
By Sarah Jones
Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston Retail Partners.
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","iv":"180a6157f456be749c72f11c17e10f8a","s":"2362b25b18aaa914"}
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