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Dec. 22, 2024
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Multichannel

Top 10 luxury branded videos of 2011

December 29, 2011

 

By Rachel Lamb

Gucci's shoppable video
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion.

Depending on the voice of the brand, the videos ranged from serious to funny, product-driven to delivering a brand message. Whether brands are tapping celebrities or simply using humor to atract attention, the marketers mentioned below are experts in their fields.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Vera Wang sells IP to brand management firm WHP Global
  4. Meta drops price on paid subscription tier in EU
  5. MGallery Collection wins Grand Prize for luxury tourism
  6. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. The RealReal opens retail location in Houston
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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