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3 key mobile takeaways for marketers this holiday season

December 17, 2013

Chad Gallagher is director of mobile at AOL Networks

 

By Chad Gallagher

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1 thought on “3 key mobile takeaways for marketers this holiday season”

  1. Although the perception that people only use their mobile when they are “mobile” is wrong, mobile users still differ from desktop user. Mobile is mostly used casually. This means they will react more on impulse (what may be a good thing for most webshops) but also that their attention span is shorter. The trick is to get the most out of the first, and prevent losing visitors on the second.