Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"648e0dcafa8e834e5efe378aa189d0b4","s":"2afaed47b38da91f"}
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