Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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grNk3iOcXj2iXP+b3IXc8dpTb6VDp+gQ8qmsAfb0RhbBNttMmah2DbPxrnQwTvemoSr2\/H05+v3EIC+\/HlXIA\/GSHYazUVL1xNFgs6EEGrzJdyMnANLAAzXZviZxKevqx8keG0hnHdQlivz619MIfGFPgEe+xQ1phkAOzMw9bOnU02Sem0G\/n0VnaFa08vXRJ22cuHAlfSU7l9J7hYOxOJ1vHFDfxdeuvX+TDYxSvg0BLnOyx2TUsiRQc\/lJbJB+dVprlCRSegc5W9y3QJLM\/Phjb0fPRLe3Ttl1Xd6kCs6i8+gGa0Hosy2jBjwXJqxsfDGI1FqkqcjEFghKQ0EjemRIfDbVqfUT4dMRpiWvJHepZeDiiJT63MI5WEKaZ7t4LrK09g+JE9vSrKA6g1iRhs\/fA3qntzOjsGS1PWSrulhCm+Xg\/NNYEVzlVo+zpoP2225hqyo9faKQ2VmnlVPtpYc1YOlAfpIF5JLUNSFpeszNI9p6NY3Bqmuqeh217qnMHfv6dwnSq9v9F73fZ+N6dcjYDGi7kGdKLQFO661R5MsSwv0Hn7a8YpsVPOHHExMwdqCIqnZLrQspb1Xr0+WkklkTMorcj4Pz+KDQaz8uifXbSm1v4oGKA+D5DM7M8a47wwufUoMr57KdmYdRPAqahCkfk2\/kKFFKoUFBk3kGqte5I\/aDa19yIdTNl3aWJozZOvuF6U4O5gaoQionXxslEFhSXlB581PMSxedIlzQkV9VnVcY+RDbyf2aNuU\/9d6eyVB8\/J+Zx4sNOKVIIC3wZxUGZRlhWkLqa1GodKzRE9W2XKRAQ0qKbJA8Gua7JQ6J6iEadtBnGgSRSqkHc1gkYwBuDAK4CWLCQmTfQUYw0k1G2n+h6UsLsHQu2b9S3xoIKmPOmVz8CPxwu8xrU997zFZ99C5T1NXdSUYT4Asomc7B+B\/GDHrlTD2BsC8xq07\/L3jZarbCpQbpS79mkRNhlpvVP782LhKyLD9O7HUL7DuFbhHbP+asEWIshL+Awk3VcxByoKFAn\/2xeY11tcVChtlEvZINfRNu2ht9Tt6kOGloJY1I3h6pUP1Ij2P5\/memB+JjWOti1V2zn9WzTTY0pRR7PkRTLfSBPpMcTIKrqJdJKN4Y9UcRzZ0ATVWYMdyRg\/GOh91KlxeaYeNalEMqSS\/ah0glJqpYCf9imMQ1ozGSai0khaADvtPmC284SnLZcsGBA5XrMmPZNozZS68Z6IBIup0qcPeUccLSt5gHz5FCmgbLDQwS1E+pvPIy7rh1mV2UreoFokIejhomoe\/GpUwbodRhjvD97K\/a65N9H+WImkafcMHR+hxEsVgBEO3Mxi\/Wo9y5d\/ksek2ZYQAzfaNXPr\/K9Vx7bBLiJAbpl7x0yQafheT1x\/3F95Je5ov6LQt3OJ6kxeAl6DsMZ78pNBBTys7VVcAu4XL1WjTxQ20bn7v15z+q2KKwZU9iprhgOmMn0KHM6dqXgLY3CFF6PmKD9lPKkrie8EFateG4c545XmlmaoEiUIuR\/ledFNMlHivvLvCw+iST4EyJ4fZrktuvyu2x87poRltk3ohgrNRgd7qKz6XBXywsA8vcgnVvQFvm0qSIWuMguzXUCGs6HI53E9yjQlQ4IRDh8CidAZQqI0UOXHTtcnO3pKpV8rSFR4lwfkxK445T6HfiwpU\/mgOXQcf9WcdF4nAYDBtGY1KulcNJhORIXv0yRL\/NIjNOOys8TWyAs4NJaBiiCE3SF9DVcQ4btoMqW9IjkCw+rv+k9+R3Yfidx9dtRF1k7m\/0\/aowMwlrvOGwhNprI5+dIuZaPmsgUdCj1EEsEgcjJkV\/HX2YLqNK8c63WPZ+mhXnmkBCXxZ5eb+e\/0ITnJD6X05pG71xmEwh235I3Qgh9rFUil+lArvBuM6jlAt9QqyEEJgROrU5YaufZYYC9imTyhC2Y5HLV8esA3zsUdlNroOAJNObm+qJpPcoP6i7eszjhM3yQq5FEdLcXaTQhOmwxUFAdBI0hkdS4v+4PKkJ8TEq2I6RFAmdLqSOW2VHnkW1MvLe2ueQAGy4vs\/s\/YnCG0CQB74ub0MoV0OC7sLOre\/r8cUjvdWDK5CMoStJrmlKNXtMndBCk+vJjWH6fHEt4z3Lzd6IE+dy4rujbhgRQGfLR2WgjpqiGPQZaOzNzhn\/IQFEvi9Za1mi2I6Hc4hR4+QLYu7WSgDA8\/XHdVDaiSN9PwMUZxS06+0AIORDxehylI0WrCZQcLs1m+hk+05SNZpr1EL2LNhj5qHHNJDveVS6AvuvFFDNsdcvbmsR5PR4V2IL1+v4XWmVRB7wboXgqr4FJRotqIoNMEIj7SO3tBV8Z\/cwKpGsZrKBbqtNDXRbGF3OiimIsKGEJSX14\/NIvqZobInuxzN5zsC4HgHpfwIuGpHLmfWuJDtkKazE1dqFofMKFn5C5OiXvryqz4YnNRU5Z5ORK4LQMRYpJINenefgr3ILGCwfLMCercRaOehBuRkX17jEQtGe4WzwPCqEMZkP+VtjHxN1X9eRsUckr\/eEXqX\/A9IaWXquLfJXTSzrush3nKkp741J0izfvHnugZqfYdh12hJ1k6JslnvDZhGrGvyxOdGlAmpph+i3NG5N0\/4CjKBwGHKDEuBkzCG+kdIB4DHqagFERGGExUdoYziQqDqtoxZnbei7OXbjWueOyARswkDpYGs62vf1h6YM3ee2JyFm1Z8KaDEo6b120XRljTYyrQnmXOgttQGVn4ELIn4LAIGjAVOekhHn0SJH\/aU1rHZDakIT1dEEjEZ0F1MxBLtXLYHW8dKO7+LdDR+BCuHoX+abRqXNklWcxmq9C3jvFqX9u3OPVKl9vcHl67fm8xvm1chCk29ZYqmK6JmoKWOriMvvy5QrEMDWaieE+J6YAxu\/Nmv5sQHtPMxOIGzHUVH3aJCzBQCpWcAGj5jKL52Ei3BMIDLebiG477OwmG9j+ZID5+n1CaMkgzTX5Zzn\/a0eP85Wf\/yboy5wcl3+RYXWbHi63LNiNckk1f6Vabx9pvhbZA\/YZy\/qWoqfwwQsFK4ZZGEqaCdwozFKLQ64tF1RxuhGn26j8uoQBAO2cmvACJOl8p9gGufIA5Al\/De9vDoUbm\/VblJ18W3xHRwrOpTkzSm53BV+guwiP90rzeKWl08C+Aw+P9\/0MJjGcL5jljv+HpdoVVMmdjxjzP+\/CImh2fVDooZI59Sd3R8tNVokIiU7l4f+H1oe6PAtUVU7Q71gqCcXfVJqz8q1\/XHyD9dyqbHI7PeNE2IyTudOpEmxv5WnUJkhtuXpLw5aLoSupVq+cSnN9\/fdt8mXoON2wAWJMBmfAovUJ0AuMmKgr6KR4cCiZ+KRM+pftAS2VRWNa\/DJz7EbWR3Tve5nrCo3LqenEInbpy3r7GldDDtsFZolfqPpdC4TsbfvxL5Sb\/x92pMO0vcsao0e3Lma8PRzvCptAseqBkRV\/A31138BbIBKweKBHGXDsjwU4sVJtB06ZgGs5CgYVg2D0kRRuAip8gu04n1Dsvm2GaNDdNvhz2ygC\/Cj5yalI\/S9pXahdanDcPRbQN\/aA6JihUDzSV36xAqGHBxpZ6kcM9ymGZGthYptwMDZJWIGDifkXJCPtE\/F96oW8hLoNfYgXJtB47RUPFV4bnFZDAAR0vExEFbxLoegcosWiPyoEQc6rrdh\/8OwntinALn2DWvKvHRzgGCCge\/LjnrqBvgJz0EzUNJCru4r3DX1Zq+5+bdbGHFoTYdHOD9qcxIbn7xT3JoL5+RUA3ELwYQ9cnbjbSvntIGDKqzqaUmQOVsRThMQ56b\/zBODRPrrE\/Ug8uPZQnNYJretFgxhKu\/VMNSCw3mEDzXYM3V7B0MfcYwoEDsY5jhOcwLEfC7ihQGpIQaAIWx+hKZGHxGlYQA804LROK1XLNGRZkgCP5DnfA+rvZODL4zhrT1LayMpSe7tEq7or7Fxs72JOMNHhvVpmtOJWd9ZJr66kUHeNOyNofAH\/hgs98EESDbaFAuXsg+DWWjMRGdZ4JS8Kkik1yqvNtAfp7LWTeW3DVYiKlWcLN7j5oRDq4LgnQubAlEeOtE8Z40cqEDnjWapxSG29fSKta++cTsN2y5wGgMckQaGJq+Kp00\/xfklTeJdpE8h6e4bG8mwejSWBSjy5lXO8+lVTDZoJm86fd6wIlDYSz2d+V93b88RK3k6zBs+fjlkxE5lQYC\/e6VMfWe0HBs7F1XJNtfDwsveQR6\/xB8hF69wjd\/5+umrFYHfWE+hbuFN4Pe172UpY8No1SofKICWZBANrsSc6KJGCn0eE\/XIoUwzbRLsCwauYE9viw9HB9fFuYK8b2EoOhJJ3JDqz\/fWKl5lUwk+2u3V3mj\/D36MDg9e4yVfFANg6bz2\/HdexFDgATLYMLP3pqUsmpIxBw\/PhrF0rHEX6CjwZeafF7YPPYgBrJ4TTKdUqCHE8mZiaZHqgI8QI6SY5LtFPV2pIs325gOefewmKi9\/+oVgtUomDXnR5NA8hiMorIpcN6\/CNM7aMoYK8hhCzlhZYnHIml6UKZm0KCeNAlhCEU+irbow7cRFJYb9+m4fzK5bX7\/EM3tNlsOG\/B0=","iv":"62a4a98b9397d917fb7fd5eac9f2e650","s":"f20655ca05988fb3"}
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