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Out of home

Burberry celebrates flagship opening with multisensory outdoor spectacle

April 6, 2011

Burberry is using out-of-home advertising to drive in-store traffic

 

By Rachel Lamb

British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.

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  1. ‘Copy Nothing’ campaign defines next era at Jaguar
  2. Audemars Piguet unveils collaboration with artist Kaws
  3. Dolce & Gabbana, Skims release limited-edition collection
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Luxury brands losing ground with younger audiences: Bain
  7. Gucci channels spirit of giving
  8. Kering launches Generation Award X Jewelry to support sustainable design
  9. Lexus logs 25 years of 'December to Remember'
  10. Dior welcomes first beauty boutique in North America
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