Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"8bafb248f650cbc4b0f07c2ba09ce47a","s":"1ab5be532b3f10f7"}
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