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Multichannel

Porsche takes new direction with multichannel campaign

March 28, 2011

Porsche puts the magic in every day

 

By Rachel Lamb

Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
  2. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  3. Immersive tasting pop-up from Don Julio coming to NYC
  4. Rolex Testimonees take center stage at French Open
  5. Four Seasons Yachts previews Marina Day experiences
  6. Maserati revives racetrack driving experience
  7. Saks dedicates flagship windows to ‘And Just Like That...’ display
  8. J.P. Morgan Chase expands luxury branch format
  9. Genesis launches ‘And Just Like That…’ content series
  10. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
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