Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"8l+eIsKa6C+F6HRbuRJ72bf4TCnf72S\/TGYb7\/81+aOWeXkmuoDyMK9OPc5ZefNnLuTTNm6zqyQTuyWSYs9t9oF+SMZxEdUgdUSI0OQXcd1v0UyBuQqFD9D4x9RoHrcFdxPsVOiYhUG7lTW9zy9t10ROgm06P2n6dB5ueB8Oj6zF4eaGrKMO3Oiwr2SV+c7FlJEOdU8xsZqUYQW1U27xy4WL27KMnA4VVwJ7fVq7I5x0nmFkMypfilvnDUyyILWNgTMiqF+8CSwgGSPMU2o3s\/pk1lC8hOb\/0UdI33yhBsaAj5RJ5h\/\/YqIec6IR2l0STIl4Pu8xCogu6nq0l\/M71VDjk4XTJlDyIKkpLSthX2h+Q8kGKYB5b2fyNsxQ6pwttfg\/TQ3Y70W\/WpwGCvSI9lEa8POyUO9fwtIxp\/Ky\/zU8HBIYxqwT4tB6GvRjC\/WJ9HGP9BdukyEJzCPpaAPMtwR2deW9G4qJBoggZMzAEdqR\/HY77lseR3TeGkc7u2Sx9rsMjg+jEOG5yVFx6HFM32uAM7JaGQWcuEis\/eX4Hy1yYIC\/4VI1mz\/2gSZA6DPebZnXKFwH9PPUywDT5gLTehiKHpCbyuqJdLWe8FF9W1v1zq0WmKkuhWEw9W2myaVQNDfPMd+7kkt\/HwqPoz6qQ1QqcDEFi7nGHzsZbqHRTVYDN5g+QENJmt9ZWmZHuHsANjB+S9e7V6+IfgWgmP4BxJp++\/yfss48Koi7rpX0QZ4fX6UAegXszaMxiYUhdZTo9JilrsT3hLW6cweCxfeaAzF2vADkDXh5i4MHg0z6KcnS\/wJUGwZrkFIKf9U1rrcdMfzkEic619Eu\/SK5IdRDgaXK5Qj9GpEavBRG5ASnPrTpXh0wxBtikNlcOWoUIoSGAaDYavHjjtlpc1LCW85npzgY33Ao7PMTiQk+UAPArbbq6qGhikJBF8pa9TXwQFXlGpiFXZLEysHUOJjDiNYCRU7EGEePWQeUzkIKPRyeKM+xpO2JiDLZaUAxZCswx4Vc+K5uxdHiEXslVOq4WbI6IB7oR85q0vA2JydTjU2dEXAfjUNqdbD7J3RYQSYgvhv2KfQuvgZJFaqnBguAP\/+YgBBuv2lhJO1b8nYBtGkplJmvfvqI3JiYZfSm6BScW+SZ7zEcQbRsBieAQkw9WR4L6CqjW1pMFb+wMzZABIL7rbovAvVELvhxy\/RkpjVItXq1LJnJOy+qPIKWI0z7C0R6KUBWf5jCBe\/JD1N+N9h+2QXg6CIcqdwJ0OQ4h3LCTF+jXwHomI6PptSxynK7OceHxsGdPR5cB34vwo7d5fRl\/+7ncZ\/gpRgWhyIZ\/1KYps6gU6xVIF6zKJbCEhBYYOOmjpUDctXoIultdmGxTfeFzmtsNl+jHtJAxl9jxOwdYX\/2x+2y0Kju0nz99u\/PQoAddKXhKaX1wGdLULDd2Vsm9HL06wvqUzUn29XOxLyKFK6v9LrTkJAMnaA87fyKgOVAUXARmwkc9I4d79gaXXDt9V4B4\/rSKIrhUr7QoznxeT0cgADLI4H6VcMgq9WApGq\/k4\/unI\/\/VGxYNNhV+HDBY9E40ZOQp3YZbjYYQ4maF8WVjHETXB7vIgTB4jmqB+fKC7DawllvD\/FkapCLVrRrjI3niZAKut1791U2\/rYtKBIKMs6AKXgxGYycYcCLTqTNCtvflkiUC6vmvfsSMBH7IQanZk1siLomtMiTqVqE3RrACKEjbCADyHyK4Q3EfHexAAjPBwMir9NipSVZFHWpAlPh1jCCgVUG6jYVwZNA+EZWKblShdtQENPbi7vuDxe8UbhztrF8UusYumIQ3yzViZiBQOv0pjTQXdrY\/HRFn0BjB9PtmUdC4Ap34oGC+qQ1qrOtScnvYoiC1GenPuJuEXkxpwrA0CIuedy6K7k+bnXeN8Oe3Rlq79XuNhqLkJHv8+zlOfVu5Pa7KM6JzsRXAjRF\/pctgjfx0hcwhNARml+hkRHJjoyd2ohZAkj8lne\/QNkK1YX2R1eJX03SxxmEXGtVElYhpYKTOx2nr8bCoyD5Zs+JwnK6qB6Uk307RyJMrXQMHG+6AF+pADpqVAST6CaSmL6fpcKmCKrs1ENiqzgYMB0Npc1erNTsv7InyvgSC6qeKICVlSUz793Z\/24UDQgzH3NaBTD4DUxRVx29NiLOh3REvFpK2Y2a9lzAp5uXOYXpn+IDc2joygg52+XOm3uYSDOmo11H+IJ5ywhK0VD5QLRy1EJmRMiuepcEOwCMG8fetdywqKOupi8VEyiyj3y3neDH+1VhXq0yTO9TLT04gVUfbSastPSeQ53elynVBiHb7KswgG+na3GG6SbFo5dEOVu7h6hl3fbNmezbI1bgzEB+QZ3GUYYuvV5LaFEdLVud69knwftiC0jqygLaa0T6MTgP1FUx79RrPuCH8kIQ7q4h7Kfpk5riVg5t5MB1\/Rm1TulhdHkc30W1Hdj6Pg\/x30YmJzlGIieMmIQke03ZE54IMXWNlXXgj6BN0JHuV9R3j4hWGEP1FLg4hedYOv3yOyD1ts5nOWebP3ievinQ23RHi4SiNjnckqr2afA5rCM24uxSaudPzVvSx4mAPUA5KtxoiMfADQB6Ivy+rVa1kPiAFalQAUxdPaGkU4CfAx7G+8bKfFFvXpYo4wEklGNd3+QAQPBFGBQwupyASpnd1qscrN790bs2OkmuF9uUGl7xfuG95Jug8bWXdeRKWN80Xl6a2e2LCawdFmKsc1fQwW9TrnfPv\/gqA5WBwcjqNCLS7ixhwOtHPgvczfkccc\/j1T1AP1LQ5kI4u2H3yfwAWFcOZCm+RfElR2pX3JsgdkONRNLvEhKgmJ5fnChHu51M9PhiHVvmR\/s1l6m1hTEvXbeK0A1\/OTt2de7A0bK\/WfvGRjhBCfQF0+qPEy1JQUFW5NdSR4A+leL+9By+Nmhso\/K1ANXeZAVe7hRhx7XLnwQ50IOn69\/njaYKSDXUVpzvHwi5pmA3eqwM\/ffMKXp0d4PsMqutr2ZzyRSWffwenkb87b4B69bkJVtjqYkiub6GseaQhnN05qMXpePmXqO5x+RbIV3sPtAXEmjzjPyvhNhk3HJ3rZQCHvIMBGuPnHPY3JX\/SF5cuDEljpG1adlvRT6WQwqH1O15EjePmQAPhykVauRY2xKPT5PK8nHZrUyIePO3cCtlvq4y8tDoIRZtzRn4EqRsPf0\/1k3+URon6oxJ83KepDcC8RSP2gpEviFyGZDs+KAqbgrvlFfuDIUJsV\/UUSOogZn1L5ylG1TAd7zdf3tiA71T6gpuX2VxQv5wyatfAdAY89qioDxk64bopf2tJOYV4neoH3Awtiky07BBl1yXXQUbthEzUOg0ormCXB1DtSVZAOdbOlIEQpcZnUihplraYZQzjcugcf0gaFi2RSkBgPyypDTfM7lnRL5zeHLFRa66zLGkkvBuWgF7fgmRIz47HDBHMXc+zTW22kIdk47PaqOnL5I63E0McZMvjEAct1xb9+6lGR6LMNXFZdiZ59WadN4gix6QL5AuYiCWGerCWxRWltuALSwC06qHqpIgoeQhm\/ySITfeM5U8V7zsxChvo7636Cfz5Yz2ctmEnbfQqchfrgsziwOy0dm4LkhfgIKRNDm94MEKkTSVZQnDG8tRj25lZGxncN1707LK9di2TNuV7Jn6rxQ7qp3RPFer+FERsd093DaQIcLkoHdEcK10j1bKvFEy\/5KBklD3sd8gujzqz7swx3IIHVh0AXTkF83nLwJGq2smunilAfdkd82y9tNzSFjt1WYLnabVmf78XJx\/udNX\/fSzX\/AHYh3Wfd1UeixIxUJZJYm40YzG0JJp+6xkh5NBFv3Usdt1C0m9nmTk0Hx1QJTJEdTuLAf1oTQ0EDi6wFYWGFDA5vPVvxH75dviLobO7lpQ+Vmb4RQoL9PYb6PFfC\/7MsWs7QRge57\/4TsjfXS93MWKduMRqdY8BkrxKnopqh4OjpS\/mBgfg0\/z+NKOyyqjuyUZghWnxtNzoBOfw2f3L0K\/5FcooQL5qEQ0cJopkRO5KHlGnqeNw0v3nW4Ccg6gWKlyGdLZJYI0Yo8bW4R0+Tceu0R9Rw33uMx55OrLvB5H56xF1wP4ojTgcyZdqY\/kHxvaqhB0E3TKLzyxZyH0s74PbfTqqIYND6\/H9K8finX2sx4dVGcXswoY\/qLo\/hQVqMIldf7qT8ZlSWAU4RtDqkx4mBOw6yWXv0m5rldDPygpGOBif7FYNOBr3I9ToNj0337L37PIkvW0iPqcfvTGSOuNpGQ+amT3VNgG8cQyiRY+l+Fy\/NslqsxoueFfWHAj\/CR+HYXjve5qi+waPhQBGr9LJAUJacqRa8scsjcKGYPDkdWkhZV1BHht6jrISekijkmcKqgUw4kR7taisdMhZO2eXV7XSBzfLIXLbXKLM8J0H+wyXZnXOxt+DXDo64GfmBlvjhB7G9Vkprbq23F1wcgzBNxUrdcxYAGOtnyua3zoYT2ctwdwjDI7o7N0PMZcXhR35Fn7eGBnSGgV5xu43ZAPFDmYdepJYkWTLjtyYBeeSBsBdq8\/\/NCYRUDT\/tP7d+Tup49hKNAxkDEMxBag0Q0ZcFYvRyZkz2Y0INqvd9i6NQDtS\/5hS+eW5MV6hE9DU+zIC7HUoi52HNhw5PUOeYhTWNZNkbVpOa8zBN9BDtm+vVp\/rYKoXXTDQwK6zuCo54g3U8PCR6I98on+f6s54ud\/FtR+8ovv4g5H6uNR++G3zEXN32glT+a5vqBeLh6zOOYNruEf688lWrjIEj32IaEKlZDPYtZRrBtG8lCYlqCrsyIaNtNAV24yPW1cFUseX+rqigCCqWIWyphAYMK9ZOLMAiTxyf8KbZ2vVKN3eZPI4Jf47dUWmPhWPbfiK0eq78xHx3bsY9HavBNtaoD8NR8D7b7WWAR4i8s+2fgAlrRG3cBAozQMxBNq\/jbjrlkHMG1pBCJ9mb\/\/dgsrILWuFmW9qOhhIex1I4QkmZUTI6eWjlveo5dYxdX0rrJ3B8tEiWn+55KOCSmhJftz\/Y0FmNzp4xYMHF6ahwlghFf3buv045lYZptlaHmuMRgsD1LvdsYi+JDy+swO+d8WgEKzSV5iuTHB\/w0UkbL35\/DK8tNhY1rG2akeavwGWv+yee5HRsQurLe5Aho3zqhedpEqvoV6RPVwgWM4wOFkUxLh2AtkeZ0Mn9kJrJQgi+UzHWIMO1G70ijF0XgRrfpZAVAIn7Ysa2zTC1dRlfXvceuiZm\/ko+p1S4I9Yzh81OF1s6ZP4lXu3ZvMzcT4m3x0YXrXtBrJVxo49H79pSZf0ihL2S6bo\/htW9gyE6VRdEjeWhfLYX03uNs29KSSHpD8XJPzLfy1Ht35Pw0ZtowlqaXsuphRX45uEZgRoW8\/K2bzy4qt7+Om3T9vueN+EJ5LWA62U8eIVEvu2E7Z1xIMxospwwsOA91fxEjAeRRNibGfbYFfA\/1e9fKF1m1fuY+zKerjMxGhMtutJ\/mBkx0mASbyJN6ox5gfcaH0XMx016i8EscGFAGOYG\/HdeooP8z33G0gF0BfzGLKNc+Akkos4mb76VC+Z73jHzxps0mcE9v7WZwhf8PUNtFfMp4sKgj+kAC7EGW7CNc\/FZMdF4RIwpmYv8MGZSVmtlSZrZYqm9lyXtbjulPL2rVJcTst9jVnBR+YM1XIJYMocT81lZrsIOUOI7pM9UUUeHeqgMKibSQH1aqyTwOI6Spi2cvyTlQ2xiyHzD4yEPD7J7MANTY4GT2z8DxHgzCxj0s8Q80Pw8y+8EoSYzY+duXFvZoEbkCGro2q5rcof1P6B3zNS5Gid4EeSgKdyXLcKmvegMKoJzmGiPtuG09FMlMZgtVJDiHJK6eV4vhDjo+nlQhrrsS95X409tQG4YgvL58FLHMcJMVWyaqGSiLecR+J0fGYemCBe6BWcqilnAe+QWQxpksc02PL+rXle4UHemCZJ3gSK5g5uEqCT4x15AZtsX5pLvrZ7fS0IrjLIYWMIoDEf0NzIifeUMn4R\/NyAoz+fmDBuRURnx2dp1YBuyaAdGpgkvRJdvyy5JESEnX6Fy79QrC5d+YRCFc\/cv3ge5qnOeinHfBDRwbfXRdqgiuhm\/xKVzIWpueOScWaf+zeBNQeryotVRr55LkDccUGW1WzK2IEYRg76fxN0crP1EP3pgfwZYtcbPin9RzfvwX+HTW3yIZxRZCFrMvL0YKnRME595vsSB5ew5yYLR4LS3LG\/AFOVDFZ672yZgVpKzWTd94vT5pYGubj\/zXbDNl6OWOFr2WobwrP9\/oOYFdjDe61b10Y8Rsyujlj5+mhX4oTM1UJUreoeLGZlzJSrUhW92bXywk7eyUXtjPu6GU9e\/TdizEejrcsjn9aLCLfBoQYeQ3e\/IfRTfCOFBxtCO5WKEP1SoyvtVBD9YcYXtLVBGGTh+EoWYpjceKVUhyyaJuW1+491WrZrMwyG5bc50NvztJRRlCpVMW8Wiu0y9U47PY4psTLyjx+IdIksL8OaZnmurpLaZACnkEWLExT3fDCBomog529ZUFVxhRgKjZ9THeGbTpVdeeBLcD7OUZzEqRq8GUbBDjuehV2dDfe35q6l1cyqyD19rGNlEOymURxVaJX7\/DmHXP0Ju86lNsaCjs+BqOmv\/ES4Bty2N9yDc5drrokV4e\/hkPKeDoimUkBmfHDKKCVX4ChfTfePj2dNrLu15Hke7QEsGBlQ1roqidNYPUj0cC8N+iPUaKk\/44m1gV6HQy4FsEVqI1ca2AAYMVyisLr8KKm3853FzQoQb+PIUhArWWmdxLjU4y9L\/7wI31LWZK4Rhpg4e9f+76s","iv":"9bca03dd0343e948bb284e0a7b93bf83","s":"9dd411c35bb91ff2"}
Share your thoughts. Click here